Karan Johar criticizes Bollywood’s herd mentality, calling out the trend of copying successful films like Pushpa and Stree. He urges the industry to focus on originality and bold storytelling. Read on to understand the full context.
In a bold and much-needed statement, renowned filmmaker Karan Johar has voiced his concern about the increasing lack of originality in Bollywood. Speaking at a recent media event, Johar highlighted what he termed the “herd mentality” that has gripped the industry—a trend where filmmakers rush to replicate the success of popular films rather than investing in fresh narratives. His remarks specifically referenced blockbuster hits like Pushpa, Stree, and Animal, which have influenced a wave of similar projects.
This candid criticism from one of Bollywood’s most influential voices has sparked conversations across social media and the film fraternity. Let’s dive into what he said, why it matters, and how it reflects the larger state of the Hindi film industry.
What Karan Johar Said: A Direct Callout
Karan Johar, speaking at a press conference for his production house Dharma Productions, stated:
“You see Pushpa working, so everyone wants to do something like Pushpa. You see Stree working, now suddenly horror-comedies are in demand. Everyone wants to ride the same wave instead of creating one.”
He continued by emphasizing that while success is important, the real essence of cinema lies in creative risk-taking and original storytelling—two things that seem to be taking a back seat in today’s box-office-driven environment.
The Problem With the “Herd Mentality” in Bollywood
Johar’s critique hits at the core of a growing issue in Hindi cinema: formula filmmaking. This involves adopting similar story arcs, characters, tones, and genres based on a few previous successes. While it might seem like a safe bet financially, it stifles innovation and leads to a homogenized movie experience for audiences.
Let’s break down the major concerns this trend brings:
1. Creative Stagnation
Audiences eventually grow tired of seeing the same themes recycled repeatedly. Be it horror comedies, gangster dramas, or biopics, the novelty wears off quickly if not handled with uniqueness.
2. Risk Aversion
Producers shy away from backing bold scripts or new talent because they fear failure. This limits opportunities for fresh voices to break through.
3. Audience Mistrust
When viewers recognize patterns of duplication and lazy storytelling, they’re less likely to invest time and money in Bollywood films, especially when international and regional content offers fresher perspectives.
Examples of the Trend
Here are a few cases that highlight how Bollywood has followed recent “hit formulas”:
- Pushpa (Telugu): After Allu Arjun’s Pushpa: The Rise became a pan-India phenomenon, similar gritty, rural-set gangster films started emerging in Hindi cinema.
- Stree: The horror-comedy sparked a slew of films like Roohi, Bhediya, and Phone Bhoot. While some were successful, others felt formulaic.
- Kabir Singh & Animal: These films brought a surge of intense, emotionally flawed male protagonists in high-octane romantic settings. The emotional violence genre, however problematic, became a go-to formula.
Johar’s Own Track Record: A Mixed Bag?
Interestingly, Johar himself has produced both original trailblazers and formula-followers. Films like Kapoor & Sons and Raazi received widespread acclaim for their storytelling depth and innovation. However, Dharma Productions has also backed conventional rom-coms and action thrillers aimed at box office success.
This duality adds credibility to his statement—it comes not from hypocrisy, but from experience within the system. Johar’s acknowledgment of the problem signals a possible shift in mindset, even among the big players.
Industry Reactions to Johar’s Statement
Soon after his remarks went viral, reactions poured in:
- Filmmaker Anurag Kashyap supported Johar’s take, tweeting: “Glad someone from the inside is saying this out loud. It’s time to nurture creators, not just products.”
- Critic Rajeev Masand said: “Karan Johar’s statements echo what many critics have been saying for years—Bollywood has to stop chasing trends and start setting them.”
- Some fans, however, pointed out that even Dharma’s latest releases have played it safe, accusing Johar of “double standards.” But many appreciated his willingness to open a larger dialogue.
The Role of OTT Platforms in Encouraging Originality
Amidst Bollywood’s obsession with box-office formulas, OTT platforms like Netflix, Amazon Prime Video, and SonyLIV have become sanctuaries for original storytelling. Series like Delhi Crime, Paatal Lok, and Made in Heaven show that there is an appetite for narrative depth and fresh perspectives.
OTT platforms offer:
- Creative freedom for storytellers.
- Less reliance on A-list star power.
- Global reach and exposure for Indian content.
This is perhaps where Bollywood can learn a thing or two. The audience has evolved—and they demand better.
A Wake-Up Call for Filmmakers
Karan Johar’s statement should not be seen merely as criticism but as a wake-up call to the Hindi film industry. The need for bold, authentic voices and original scripts has never been more urgent.
Filmmakers and producers must:
- Encourage experimental genres.
- Invest in writers and screenplays.
- Promote regional and independent collaborations.
- Understand that originality, when executed well, can also bring commercial success.
Conclusion: Will Bollywood Change?
The truth is, Bollywood has always swung between phases of mass-market comfort and creative rebellion. From the formulaic love stories of the 90s to pathbreaking films like Queen, Article 15, or Andhadhun, change is possible.
Karan Johar’s words might seem like criticism on the surface, but they are, in essence, a plea for better cinema—a return to storytelling that touches hearts, provokes thought, and moves beyond just making money.
As India’s film-loving audience grows more discerning, it’s time Bollywood rises to the occasion. The message is clear: Stop following trends. Start setting them.